12pm - 1pm

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2016 Mobile Ad Summit
Friday
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September 
27
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7:00pm
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Delegators Training
Friday
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September 
27
 at 
7:00pm
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Delegators Training

The term "delegators Training" was once a direct quote by an American President. Ever since then delegates have been used to describe people who exercise their rights to participate in a particular group action or project. For instance, I worked for a manufacturing company for a number of years, the President was often in charge of delegating the job of corporate vice president to a member of the company's senior staff.

I participated in a number of these activities as an individual contributor, which helped me develop my ability to successfully fulfill a role. One of the most interesting things that I did was to spend four years abroad, first in Mexico and Costa Rica, and later in Nicaragua. My experience was particularly helpful for me while I conducted a broad review of American Foreign Service (FSBO) Training. In this article, you will learn about my experiences during my time away from FSO training.

Although I had every intention of returning to a military career, after spending time in Latin America, I wasn't sure that I wanted to go back to a desk job. In fact, I wanted to be involved in a more "traditional" profession. The reason that I was interested in Latin America, was primarily because I had worked in a number of foreign countries (including two in the Caribbean) as a Peace Corps volunteer, but later as a civilian. My goal was to see if I could improve upon the skills that I had developed there.

As a Peace Corps volunteer, I had participated in numerous activities which required team work, including physical labor, manual labor and risk management. All of these activities required strong leadership skills and decision making abilities. In Latin America, however, I found that the leadership roles were frequently shared among a large number of individuals, sometimes none of them knew each other. As I observed this situation, it became apparent to me that it was not unusual for a single person to assume the role of de-facto leader. As a result, I began to understand how difficult it would be to design a curriculum for a classroom course in Latin American Studies that would create leaders - people who would then become leaders in Latin American communities and society.

This led me to the original question that led to my dissertation: How do we decide who will act as a de-facto leader and how do we determine that person's effectiveness? Because Latin American societies have traditionally been based upon family relationships, we know that individual family members play an important role in a community's social structure. Since each member of a family has different strengths and weaknesses, the situation is made even more complicated when each member of the family fulfills a role that requires unique skills and capabilities. So how do we use this knowledge to design a curriculum for delegates training that will foster leadership and decision making skills in our students?

I began by examining the historical examples that had shaped the styles of Latin American leadership. I found that some of these styles were compatible with the ways that I saw my academic career progressing. For example, many Latin American leaders I observed held office in political office for years while holding down other jobs in the community. These office holders developed the skills I described above - listening, negotiating, providing motivation, developing plans and tactics, and leading from a position of relative power. These same qualities are the ones that will serve you well as a student of Latin American Studies and as a de-facto leader in your own business.

When you are designing courses for Latin American Studies, the key to success is to choose courses that build on the strengths and weaknesses of de-facto leaders - and to work on building those strengths and weaknesses into your curriculum. Delegation may seem like blunt tools for promoting good leadership - but really they are just as important as ever. With a little careful planning and an evaluation of your course objectives, you can ensure that your course is truly an effective one.

Remember that Latin American studies courses may not be suitable for students who have little formal training in management or administration. But remember also that Latin American studies courses can be useful to those students who have worked in a variety of management and/or administration positions in their lives. A Latin American course, at the very least, may help those students to better understand their personal experiences with higher level management. If you would like to develop a course that will help students to recognize de-facto leaders, make sure you're teaching skills that are inimical to management style - but not necessarily inimical to the Latin American model itself. Delegation can be beneficial in Latin American societies - it just needs a bit of understanding to make it work.

Speakers

Jerry Zen

CEO, 3DAYS

Zen is a pioneer in the field of mobile advertising. 3DAYS is the 5th company that has achieved a Fortune 500 ranking under his guidance.

Kate Welsh

VP of Sales, 3DAYS

With a decade of leadership experience at 3DAYS, Welsh oversees sales, operations, growth initiatives and strategic alliances.

Sarah Chen

CEO, AdTank

Chen is founder and CEO of AdTank, a digital advertising think tank that partners with brands to unlock consumer markets through marketing.

Jenny Grace

Founder, Target Tween

Target Tween specializes in trend forecasting and marketing strategies for the tween and teen demographics.

Forest Bello

VP, Digital Media, Clicker

As VP of Digital Media at Clicker, Bello crafts innovative and creative solutions for the digital space, specializing in minority consumers.

Amit Sands

Digital Director, Power Haus

Sands heads up a world-class team of 120, and leads digital capability and integration for a suite of 50+ corporate clients.

Vee Nguyen

Editor, Ad Market Magazine

Nguyen covers mobile news and trends for Ad Market Magazine. Her work has also appeared in The New York Times, and Wired.com.

Charlie Gaudenzi

Mobile Analyst, Mobile Arts

Mobile Arts conducts quantitative and qualitative research on mobile habits, market trends, and user needs across the globe.

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails


The 2016 Mobile Ad Summit will take place in the Penthouse suite of The Georgia Center Hotel, which is conveniently located in the heart of Atlanta. Sign in at the registration desk and head up to the top floor.

About our partners

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

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